Our Story
In 2020, during the height of a global pandemic, our founder began his graduate degree in the field of crop sciences. After spending countless hours studying and learning of growing practices and techniques on how to grow enough food to feed a growing global population one thing became abundantly clear… lawns are dumb.
Countless hours are spent maintaining, cutting, watering, and for what?! A lawn provides no purpose to a home. It does not provide food, it doesn’t support an active and healthy ecosystem, it does nothing. Lawns are only useful in two capacities; sport fields and golf courses.
“I’ve long maintained that the American lawn is one of the greatest mass brainwashings of all time. How we all voluntarily signed up to spend untold hours growing and cutting a nonnative monoculture of green which we lace with poisons to kill plants and insects never ceases to amaze.”
-Bill Heavey
Ditch the Lawn Mower
So why are we doing this to ourselves? What is the point of a well maintained lawn?! Do you want to spend your weekends mowing something without a purpose? Or paying someone your wife’s hard earned money, ahem Rick, to come and mow it for you?!
It’s time for a change. It’s time to either get something out of our labor, like edible food; or it’s time to grown a ground cover that doesn’t need to be mowed. I’m not asking you to go vegan, I’m not asking you to stop using plastic stuff, I’m just asking… let’s get rid of the stupid lawn.
